The Best 10 Free SEO Tools To Try Today

by | Feb 24, 2022 | SEO Tools

Are you looking to improve your SEO results in 2022 but aren’t sure where to begin? Then these SEO tools are the ones for you, best of all they won’t cost you a penny. In this article, I want to take a look at 10 free SEO tools to try today that I know will help give rankings a boost.

There is a misconception out there that SEO tools are too expensive or out of reach, and of course, there are tools that can cost a good bit of money to use each month but that doesn’t mean that there aren’t amazing tools that cost nothing but still bring great results

So, with all that being said, let’s dive into my favourite free SEO tools that you can try today.


With this list of free tools, I want to cover tools that will cover a variety of different purposes, from general SEO tasks to audits, keyword research and content.

When it comes to pricing I will mainly be talking about tools that are always free, however, some will be SEO tools or websites that have a free level.

1.Google’s SEO Tools

The first tools I want to touch on that you can try for free are Google’s own SEO tools.

Google search tools can be an invaluable resource if you are looking to improve your own SEO results, they provide a treasure trove of information and data.

Google Analytics

Google Analytics will help you track your traffic, allowing you to see where your visitors are coming from and how they behave once they are there.

Within Google Analytics You Can:

  • Set up conversion tracking within Analytics.
  • Help you find your target audience.
  • Identify what content on your site is most popular with your visitors.
  • Understand your website user behaviour.
  • Create Custom Reporting.

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Google Search Console

The next free Google SEO tool that I suggest you use Is google search console. Google search console and analytics tend to go hand in hand.

Google search console and analytics are tools I check daily as not only do they let me identify any SEO wins they quickly alert me to any SEO issues that might have cropped up.

Benefits Of Google Search Console:

  • Gives you a better understanding of your site’s search performance.
  • Lets you know of any issues with your website.
  • Monitor link reports.
  • Crawl your website.
  • Message you if there are any problems with your site that are affecting its indexing.
  • Help you understand core web vitals for your website.
  • Identify indexing issues.
10 free SEO tools

Google Trends

Google Trends can help you understand what your ideal clients, in your niche are searching for. It can let you see what trends are growing in popularity and which ones are declining.

As well as help you identify keywords you might want to target, identify trending topics, local trends etc all of which will help you target your keywords more accurately


Google lighthouse is a free development tool that helps you get an insight into what is working well on your website and what might need a bit of help.

It’s also really easy to use meaning that even if you aren’t the most technically savvy you will still be able to run it OK against your web pages to help you identify where you can improve your overall website performance.

Page Speed Insights

Page Speed Insights does what it says on the tin, it lets you see the speed of your website and if it is up to standard. It’s free, really easy to use, you simply enter your URL and wait to see what the results are and then you can take steps to correct any speed issues it shows up.

Mobile Friendly Test

This SEO tool is exactly what you think it is, it lets you know if your website meets Google’s mobile-friendly guidelines.

Having a website that is mobile-friendly is a must if you want to rank well in the search engines, therefore you have to ensure your site works across all devices.

You can google mobile-friendly test and simply pop your domain in the search bar and hit enter and it will quickly let you know how your website stacks up.

It will be vital for you to ensure that your website is optimised for SEO and that will include making sure it’s mobile-friendly.

10 free SEO tools - Google Mobile Friendly Test

2.Ahrefs Free SEO Tools

While Ahrefs has an amazing paid all in one SEO tool, they also provide a range of SEO tools that are totally free, this includes:

  • Backlink Checker – To let you look at the backlinks on your site.
  • Free Keyword generator – to help generate keyword ideas.
  • Keyword Rank Checker – to see where you are positioned in the SERPS.
  • Free audit option – that you can set up once you verify your site.
  • Broken Link Checker – To identify broken links on your site.
  • Ahrefs SEO toolbar – this extension gives you a whole load of info in just one glance.
  • Amazon, bing and youtube tools – to help you identify keywords for each platform.

Ahrefs free tools are some of the best free tools available, of course like all free tools they have their limitations especially when you compare it to the paid version but they certainly have more than enough to help you get a good handle on your SEO and how you can move it forward.


This is one of my all-time favourite plugins for SEO if you are running your website on WordPress.

Rankmath is an SEO plugin for your website that can help you keep your onsite SEO on track.

It can give you an in-depth look at your website SEO, keyword suggestions and hints, you can link it to your Google analytics and track that info from within the plugin itself.

You can easily set it up with your social media accounts for easy social sharing.

There is a paid version of RankMath, however, for most business owners the free version of Rank Math is everything they would need.

This is my go-to plugin recommendation for anyone who has a WordPress website!


SEOquake is a browser add-on that lets you analyse web pages at a glance. It allows you to get a great snapshot of a website’s organic data, link information, domain authority. Link analysis and some social metrics.

SEOquake can be great for keyword research and competitor analysis to give you a good idea of what you are up against when it comes time to try to rank for your chosen keyword.

5.Answer The Public

Answer The Public is a great free resource when it comes to keyword research, it works differently from other keyword research tools in that it doesn’t get its data from google keyword planner. It gets its data from forums, blogs and social media

Giving you a great look into what people are actually asking and searching for online.

Answer the public can be especially useful for helping you come up with blog topics for your website.

It’s especially handy for finding relevant questions your clients may have which in turn will help you increase traffic to your website once you create a piece of content that answers those questions.

10 free SEO tools-


I love KWfinder for its ease of use, it’s not the most in-depth keyword tool but you can get a lot of information from it to help you form a keyword strategy for your own website.

Its link analysis is particularly strong and it gives you a really good idea of the type and quantity of links you will need for that page if you want it to compete with what’s already ranking.

10 free SEO tools

7.Screaming Frog

If we are being really honest then technical SEO can be one of the biggest issues your website can have that will stop it from ranking. However, it can also be one of the hardest things to fix especially if you are not the most technical of people.

This is where Screaming Frog comes into play. While it does have a paid version, the free version provides you with a myriad of information.

This tool will crawl your website and help you identify the technical SEO issues that might be holding it back and let you see how you can improve your SEO by fixing the errors.

What’s more, it works the same way as the Google crawler so if it finds an issue you can be sure Google’s crawlers will have as well.

It will let you see duplicate content issues, issues with HTML, broken link and image optimization issues and of course if there is any site bloat that is causing the website problems. Essentially any SEO mistakes you may have made it will help you identify them

The information you glean from screaming frog can be invaluable to your SEO strategy.


Mozbar is the number SEO toolbar and is loved by most people in the SEO industry for its ease of use and wealth of information it provides.

Mozbar is a chrome extension that once you have installed it can give you loads of invaluable information on any webpage that you view.

You can see website links, Page authority, domain authority and keyword information.

When it comes to your SEO campaign Mozbar can be an amazing tool to have in your SEO toolbox.

9.Bing Webmaster Tools

While Google’s own webmaster tools are rightly recognised as the industry leader, that doesn’t mean you should ignore Bing’s own webmaster tools

These tools can offer you a wealth of information on your website including keyword and ranking reports and while Google is the main search engine that doesn’t mean you shouldn’t bother with Bing search.

Its algorithms work differently from Googles and they give you the chance to drive traffic to your site that you might not get from Google


Technically not an SEO website but “Help A Reporter Out” is a great way for website owners to identify opportunities to gain backlinks for their website pages and blog post.

HARO is a website where journalists can get quotes and help for their articles and reports and where website owners can sign up to provide those answers

You need to head over to the website and sign up as a source and chose the topics that are your area of expertise and then you will be emailed a couple of times a day with relevant opportunities that you will then pitch for and once your quote is chosen a link will be generated pointing back to your website

10 free SEO tools - Help A Reporter
So this has been a rundown of the 10 Free SEO Tools To Try Today and see what impact they have on your SEO campaign.

Don’t forget to let me know in the comments below which ones are your favourites and which ones brought you the best result. If you could help me get this blog posts reach out there by giving it a share I would be forever grateful!

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10 Free SEO Tools


I'm Marion an online marketing strategist from Scotland. I'm the founder of and co-founder of and I have also created various training courses and programmes. I love all things vintage and upcycled and spending time with my husband, 2 kids and crazy dog!

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