How To Add A User To Google Business Profile | SEO in 10

by | Jan 9, 2024 | Business SEO, SEO In 10


In this episode of SEO in 10, we want to cover one of the most common questions we get asked in our agency “how to add a user to Google Business Profile”

When we take on a new client for our SEO agency Lead Better SEO, we always ask our clients to add us as admins to their Google Profiles. This will include adding us to their Google Business Profile if they are a local business.

We then usually get an email or message on their client project board asking us how to add a user to Google Business profile (previously known as Google Business Profile)

We then usually share a video with them showing them how to add us and I thought it would be helpful to put a quick blog post together to help other people as well.

Why Google Business Profile is Vital For Local Businesses?

If you are a business that serves location-based clients, either with bricks and mortar premises or because you travel to clients in a geographical area or deliver goods to a certain location then you need a Google Business Profile.

Google business profile is part of a range of SEO tools that Google offer and they are all free so if your business isn’t taking advantage of them it should be!

This will help you get returned in the search results for relevant searches using your  in the local area, it will allow your clients to leave you reviews to help you build your reputation in your local community and allow you to be delivered in the MAP pack results.

One of the best ways to grow your business is by using SEO to your advantage and Google business profile can help you do that by getting you in front of your ideal clients.

So if you don’t have one yet then the first thing you should do is go and start the process of setting up your own Google Business Profile Account.

How to add a user to google business profile

Adding Users To Your Google Business Profile

Ok, now we have covered all that, lets look into what you need to do to add users to your Google business profile.

Thankfully, it’s a relatively simple process to add a user to your GBP, as well as putting the step by step instructions below, I have also included the video we use for our agency clients as well so you can watch if video tutorial, as we know lots of people find that easier.

6 Easy Steps – How To Add A User To Google Business Profile:

Step 1: Log into your Google Business Profile.

Step 2: Click on the Menu and go to Settings and then Managers.

Step 3: At the top of the page on the left-hand side click the “Add” option

Step 4: Input the email address of the user that you want to add to your account.

Step 5 Go to the “Access” option and then choose Owner or Manager. depending on the level of access you want to provide

Step 6: Click Invite and this will send an email invite to the email address you entered above and once they accept it they will have access to your Google Business Profile and you can also remove this easily at any time as well.

Check out the video below if you would prefer a visual step-by-step guide on How To Add A User To Google Business Profile. The best bit it’s less than 3 minutes long, so is a quick and easy SEO tutorial!

Video Tutorial: Adding A Google Business Profile User

How To Remove A User From Google Business Profile

One of the things we always tell our clients to do once we are finished working with them is to remove our access from their site and all Google properties. You don’t want lots of people having access to these free SEO tools once your time working together is done.

Thankfully, when it comes to removing users from Google Business Profile, it’s even easier than it was to add them in the first place! Check out the step-by-step instructions below:

Removing A Google Business Profile User In 3 Easy Steps

Step 1: Log into your Business Profile.

Step 2: Go to the menu and select settings and then Managers.

Step 3: Select the person you wish to move and select remove manager and then click Confirm

That will then remove their access from your Google Business Profile.

So now you know how to add a user to Google Business Profile but as always if you have any questions pop them in the comments below or you can email me

In the meantime why not sign up for my newsletter and have tips, tricks, training and offers delivered direct to your inbox



I'm Marion an online marketing strategist from Scotland. I'm the founder of and co-founder of and I have also created various training courses and programmes. I love all things vintage and upcycled and spending time with my husband, 2 kids and crazy dog!

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