When it comes to creating an SEO strategy for your business, it doesn’t have to be as difficult or complicated as some people make it out to be. Some of the best SEO strategies are the simplest ones.
However, it’s important to be as prepared as you can be making sure you know what your SEO goals are before you begin.
Setting SEO goals will play a vital role in your SEO success as you need to have tangible goals to work towards, goals you can measure as your SEO campaign moves forward.
Knowing you need to set SEO goals, and knowing you need to get more traffic to your website is all good and well but if you don’t know how to do either of those things then you won’t get very far.
So let’s take a deep dive into some of the best SEO strategies that can help you improve your rankings and drive free traffic to your website.
Choose Your Keywords
All the best SEO strategies know that one of the first steps you should take when it comes to driving more traffic to your website is to know what search terms you want to rank for.
Therefore keyword research should be one of the first steps when it comes to planning your SEO strategy.
You need to know what your target clients are searching for, what their problems and wants are. That way you can make sure that you are the solution.
You can use paid tools like SEMrush, Ahrefs, keywordtools.io, keyword finder etc to help you find the best keywords that will help you get in front of your ideal clients.
However, if you don’t have the budget yet for paid keyword tools then there are plenty of free options available as well.
You can start with Google Suggest, which is a great way to start seeing what people are looking for.
Just head over to Google suggest and start typing in a keyword and see the list of suggestions
You can also use websites like answer the public or even Pinterest suggestions to get free ideas of what people are searching for.
Ahrefs also has a free keyword tool option while you are limited on how many searches you can identify. It still works really well as a free option.
Choosing long-tail keywords (with 3 or more words in the search string) can help boost your rankings, as can looking at the pages already ranking for that search term to help you identify how competitive the search term is
Optimise Your Website
One of the most common SEO mistakes entrepreneurs make is failing to make sure their website is ready for the search engines and optimised for the best SEO performance they can have.
Onsite optimisation doesn’t have to be complicated or scary. By following some really simple steps you can make sure your website is following the key google ranking factors.
Make sure your site content is easy to read, using small paragraphs just a couple of lines long.
Include your keyword naturally in content, remember you are writing first and foremost for a person, not Google.
Use internal links to relevant content so that it helps people navigate their way through your website, allowing it to be a really good resource for them. (You will notice on this post I have linked to several other posts on my website that have relevant information to what I am linking from)
It’s a good idea to use some external links as well, to relevant authority sites in your niche (not sites in direct competition) and don’t forget to make sure they all open in a new tab so that you are not taking people away from your website.
Ensuring that your images are properly optimised will also be a really good idea.
You Can get a copy of my website SEO checklist here to help keep you right as you optimise your own website.
Have A Content Creation Plan
Content is one of the best ways for your website to increase it’s visibility in the search engines, but even more than that it helps establish you as an expert in your niche. The best SEO strategies usually have content right at the centre.
Blogging is one of the best ways to add content to your website, creating content clusters around the main topics in your niche will help you map out a good content plan for 3, 6 or 12 months in advance.
Use keyword research to help you come up with ideas for blog posts but also look in places like Facebook groups or reddit to help you find what key questions your ideal customers are looking for , so that you can create content to help answer their questions.
Long form content (usually over 1500 words long) is some of the best content that you can create for your website, especially if it’s evergreen content that can work for you all around year round.
Use Mixed Media On Your Website
This could mean putting video content on your blog posts or creating separate video posts for your site.
You could also create podcasts that you embed on your website. There are so many different sources of media that you can use so the more options you put on your website the better.
Other options of media you can add to your site are images, ebooks, voice notes and GIFS
Videos have actually overtaken blog posts as the number one content strategy , however combining both mean video and blog content will give you the best chance of ranking as highly as you can in the search engines.
Improve The User Experience On Your Site
One of the most important SEO strategies is to ensure that the user experience on your website is working as well as it can.
In 2021 Google rolled out core web vitals and while there are many different elements to this update one of the most important is the focus on user experience.
This is why adhering to it will be one of the top SEO trends for business websites in 2022
Having a good user experience means making sure that it’s easy to navigate throughout your website, that all the elements on your website load correctly and not on top of each other.
You will also want to make sure your website loads quickly, doesn’t have any broken links and that the content is easy to read, all links are easy to click on and that your website visitors can easily take action on your website (buy, contact, download)
If you can follow these best SEO strategy ideas then you will be able to create a really successful SEO plan, one that will push your website up the search engine rankings, drive traffic to your website and help you grow your website business getting you more clients and more importantly more sales.
If you found this content helpful I would love it if you could give it a share, or pop your SEO strategy questions in the comments below and I’ll answer them.
Or why not try my SEO power hour and we can help create your strategy together!