How This Simple Document Can Be Vital To your SEO Success
SEO is tough, there is no real way to sugarcoat it for you. In fact with Google recent changes SEO is probably harder than it’s ever been.
With so many rules to follow it can get be confusing and its easy to see how you can lose your way and find yourself tied up in knots.
In truth however this is also one of the best times to be carrying out SEO. Google are flushing out all the rubbish from the search results which means you can take advantage of that and start to push your quality website to the top of the SERPS.
Structure, Structure, Structure!
Google love sites that are well planned and have structure and you can use this to your advantage!
One of the best ways to keep track of your website SEO is to have a website Silo.
Siloing is great for SEO but its also great at keeping track of your website content and content scheduling etc. It allows you to glance at the content of your site on one easy document.
The great news is you can create a Silo using something like Google Docs or excel.
I like to use Google docs for our Silo’s as I can easily share it with other people like clients or others within our business.
A Basic Website Silo
There are different ways to silo, and most SEO strategist will use it to help them group internal links together by category.
However you can also have a basic website Silo that lets you keep track of the structure of your site including cross linking.
I have included a picture of a basic silo for a client site so you can see just how simple it can be.
However you can also add a column for blog posts, and if you have categories then the location would alter slightly. Your category would be 1 for example and then each page within that category would be 1.1, 1.2 , 1.3 etc
If your silo is set up only for SEO then the main columns I suggest you have are
Date Published: So that you can keep track of the content schedule on your site and page age etc
Location: Where on your site your page is in terms of layout and structure. If you have no categories then your pages will simply be 1, 2 ,3 etc. However if you have categories then they each category is 1 then 2 etc and then pages that come within each category will be 1.1, 2.1 etc.
Page Type: All websites have different types of pages so this lets you see what each page is. This will be home, page, category, blog etc. If you have an ecommerce website then you will also have product detail pages etc.
Page Name: This is fairly self explanatory this will be what each page is called on your site.
Keyword 1 & 2 : This is so important to your SEO. Its vital you keep track of what keywords each page of your website is targeting. Your keyword that will be used in the title tag, meta description, file name and alt tag. Most pages will have a couple of keywords so its important to keep track
Title Tag: The title tag is so important to your SEO and this lets you easily track the title tags used within your website to make sure they match your main keyword for each page
Meta Description: This is vital to your onsite SEO, your meta description should be informative, include your main keyword and read very naturally.
Cross Link: Cross-linking is where you a page on your website to another page on your website. Its a vital SEO component and its important you link to other relevant pages in your site.
Siloing you website is a great way of making sure your website has the proper structure and flow but its also vital to your SEO as it lets you follow a step by step process for each page to make sure it ticks Googles onsite SEO guidelines!
So if you haven’t created a silo for your website then make creating one the top of your to do list!