There are so many different ways you can use SEO to help grow your business, most of which you probably already know but did you know that you can also use SEO to sell your online courses? In this article, we are going to dive into “How To Sell Your Course Using SEO”
This SEO strategy is one that is both relatively simple but requires a good plan and a whole lot of patience!
You have to make sure your SEO strategy for this lines up with your course. In terms of both timescale and content.
Mapping Out Your Strategy
For any type of SEO campaign, you have to make sure your SEO strategy is planned to work alongside your business goals and existing marketing campaigns.
Content will be a key part of your SEO campaign your course, creating blogging content that you aim to have ranking in advance of your course will be vital.
So to will be making sure your site and sales pages are well optimised to give them as big a boost as you can in the SERPS.
Optimisation Will Be Key
When you are planning how to sell your course using SEO, you will want to ensure that all of your on-page optimisation and backlinking efforts are focused on driving traffic to your course landing page and then your blog posts that will help you gain multiple rankings.
The first step is to make sure that you have created a well-optimised course landing page that includes all of the relevant information potential students would expect to see.
This includes a brief overview of the course, the course syllabus, instructor bios, student testimonials, and any other relevant information.
Once your landing page is complete, it’s time to start optimizing it for the search engines.
One of the most important elements that you should focus on is the title of your page. Make sure to include your target keyword in the title, and also make sure that it accurately describes the content of the page.
Your course landing page should also include a description of the course, as well as keywords and phrases that are relevant to the topic of your course.
You can also include images on your page that include your target keyword in the file name and include your target keyword in the title, and make sure it accurately reflects the content of the page.
The same goes for your meta description; make sure to include your target keyword, and make sure that the description accurately reflects the content of the page.
You should also use your target keyword throughout the content of your page, as well as in the anchor text of any external links you include.
Blog, Blog, Blog
Creating blogging content clusters will really help you boost your website rankings and can help you sell your courses.
The more relevant and related blog posts you can get ranking, the more opportunities you will have to let people know about your course.
So you will want to map out the content topics for your course and then create relevant blog posts. Ones that are helpful and give a little bit of an insight into what is coming but leave the reader wanting more.
Then you want to make sure you encourage them to join your email list, so that when your course launches you have their details and they know what you have to offer.
Your opt-in could be a discount code, newsletter, free download, cheatsheet, checklist anything that fits your offer and is likely to appeal to whoever is reading your blog post.
You will want to split test different offers over several blogs to find out which one works best.
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Backlinking Will Also Be Important
To rank your blog posts for your target keyword another key element will be for you to secure backlinks from high-quality websites.
The best way to do this is by pitching your content to relevant websites and blogs in your niche.
You can sign up to websites like HARO (help a reporter out) or look out for the # journorequest on Twitter to find PR and press opportunities you can pitch for.
You could look to appear on podcasts, write articles for relevant industry publications or create infographics that can be easily shared.
There are lots of ways to create backlinks for your site you just have to find the ones that work best for you.
You can use Twitter, Facebook, LinkedIn, and Pinterest to share your blog posts and help to amplify their reach which will, in turn, boost those pages’ rankings and increase their pages views.
This will then let more people click through to your sales page or join your email list which in turn will allow you to sell more courses.
Make Your Content Evergreen
However, don’t let it go stale. Remember to make sure the facts are the most relevant to the time and that all links are still working etc.
If your course isn’t sold all year round then make sure you change any promo links to the sales page to links to a waitlist page so people aren’t being directed to an out-of-date page or worse a 404 error.
SEO Can Boost Your Passive Income
My friend Lucy Griffiths is one of the best in the industry at making a passive income from her courses.
In her book “make money while you sleep” Lucy talks about all the different options that can help you make money from your course 24/7 and of course SEO is one of those.
“selling your knowledge online by creating digital courses is one of the most lucrative income streams. This recurring revenue gives you the financial freedom and flexibility to work and live life your way” – Lucy Griffiths, Make Money While You Sleep.
If you have a digital course to sell and you haven’t read Lucy’s book then I highly recommend it and not just because I have contributed to the SEO section of the book!
Making a passive income can be a game-changer for businesses and push your profits to the next level.
Driving traffic to your course will be vital, so I hope this blog post has helped you to see how to sell your course using SEO and just how profitable it can be for your business.
I would love to hear your thoughts on using SEO to sell online digital courses, is it something you have thought about trying?
As always if you found this post helpful I would love it if you could share it over on social media or pin it over on Pinterest!