How To Use SEO To Your Advantage

by | Jun 20, 2022 | Onpage SEO, SEO, Website

How To Use SEO To Your Advantage

If you have a business that uses any form of digital marketing to grow then you need to know how to use SEO to your advantage. SEO can be an incredible resource, there are so many ways it can help you grow your business and increase your sales.

How To Use SEO To Your Advantage To Grow Your Business:

There are so many different ways SEO can grow your business and you can use some of these methods, all of them, or even mix and match which ones suit you the best.

1. Grow your brand awareness

Using organic traffic to improve your brand awareness is one of the easiest ways to use SEO to your advantage. The more people you get reading and sharing your blog posts and content the better it will be for your business.

2. Increase your traffic

An obvious one, however still really important to touch upon it. In its most basic form SEO will increase traffic to your website, the more traffic to your website the better all-round for your business

[ss_click_to_tweet tweet=” Using organic traffic to improve your brand awareness is one of the easiest ways to use SEO to your advantage.” content=”” style=”default” link=”1″ via=”1″]

3. Grow your email list

This is a brilliant way of using SEO to grow your business, having an email list can help you get sales on repeat. Using your blog to promote your lead magnet and opt-in can bring incredible results. You add thousands of new email subscribers every month just by sending organic traffic to your blog posts.

4. Sell Your Courses

This is a favourite of mine (I even contributed a chapter on it for the book Make Money While You Sleep by the fabulous Lucy Griffiths) and it ties in with the email building as well, adding your course lead magnet to your blog posts on the run-up to a launch can help you sell either direct from the posts themselves or via your emails. Either way, SEO will help you sell a LOT more courses.

5. Sell your products

If you run an e-commerce website then you cannot afford to not focus on SEO as part of your marketing, a good SEO strategy for your product pages will allow you to sell your products around the clock.

6. Book out your services

If you are a service provider (either digitally or globally) SEO can help you go from no bookings to fully booked. You just have to make sure you are setting SEO goals and choosing the correct keywords for your services.

7. Increase your sales

Another obvious one but important non the less. No matter what you use SEO for it should eventually result in more sales. Using SEO to increase your sales and put more money into your business (and your pocket) is the biggest benefit there is!

8. Turn your website into a 24/7 salesperson

Your website should always be a 24-7 sales person for your business and SEO is one of the easiest ways to achieve this and ensure your business no matter the time, regardless of what you are doing. You could be working, sleeping, on holiday, or socializing and your business will earn money for you if you set up your website SEO correctly.

Know What You Want

To have any real success with SEO you need to know what you hope to achieve. What do you want the outcome of any SEO campaign to be? There are some SEO fundamentals and one is that you need to set targets that will grow your business.
  • Setting SEO goals before you start your SEO campaign is vital.
  • Goals should be realistic, short, medium, long term.
  • Goals should be actionable, they should fit into your marketing processes easily.
  • Your goal should NOT be to get to position 1. Targeting a position is a vanity metric.
  • Your goals should be to increase traffic, increase sales, grow your email list, and sell your courses and page 1 rankings are the tool to get you there.

How Google Sees You

How To Use SEO To Your Advantage

Once you have picked your goals you need to know how your website looks to Google. Google has hundreds of ranking factors not even SEOs know what they are all (I’m not sure even the good people at Google know what they all are!)

You need to know how Google views your website against those factors as it will affect how highly you rank. Carrying out an SEO audit can help you with this and SEO tools like Sitebub, screaming frog, SEMrush, and Ahrefs can carry out technical audits.

Or you can hire an SEO professional to carry out a full in-depth audit of your website, they will cover everything the tools do and so much more. They will dig deeper, and look at your competitors, your content gaps, your rankings, and potential rankings.

An audit carried out by an SEO professional may cost a little more but it’s a much deeper more detailed audit. (You can check out my SEO audit package here)

Carrying out an audit will help you create a list of errors that need to be fixed it’s important to understand not all tasks will have the same weight of importance as not all tasks will be a priority. Therefore focus on the ones that will have the biggest impact on your search performance

SEO Keywords

When it comes to the success of your SEO campaign then choosing keywords is vital to your success. While there is a lot more to keyword research than I am going to put in this article the basics are the same.
  1. Make a list of relevant topics (10 is a good place to start).
  2. Then compile a list of keywords you think might work for those topics (at least 5 for each topic).
  3. Then you want to research those phrases to check volume, relevance, and difficulty (tools like keywords everywhere or Ahrefs can help with keyword research).
  4. You should aim to target a range of easy, moderate, and difficult keywords
    Long-tail keywords of 3 words or more are best especially when just starting out.
  5. Don’t be afraid of targeting low-volume keywords.
  6. Track and adjust where necessary.

On-page SEO

Once you have chosen your SEO goals, identified some keywords, and tackled the technical errors from the audit you want to focus on on-page SEO.

The following points are the basics that you should be looking to work on when it comes to on-page SEO.

  • Applying your keyword research.
  • Content.
  • Header Tags.
  • Internal Links.
  • Anchor text.
  • Image optimisation.
  • External link.
  • Readability.
  • Title tags (50-60 characters).
  • Meta descriptions.
  • Protocalls (for example – Http V HTTPS).
  • URL.

Content Clusters

Creating blogging content clusters is one of the best ways to drive traffic to your site and grow your business.

A content cluster is a group of related topics and keywords that you build your website’s content around.

Content clusters help you rank higher in search engines for the keywords you’re targeting. They also help you create a better user experience because they group together all of the information someone might be looking for on a specific topic.

There are three steps to creating a content cluster:

1. Identify the main topic you want to write about.
2. come up with a list of related subtopics.
3. Create content for each subtopic and link them together.

If you decided you want to write about the topic of “content marketing.” Your content cluster might look something like this:

– Content marketing overview
– Types of content marketing
– Benefits of content marketing
– How to create a content marketing strategy
– How to measure results from content marketing

Each subtopic is related to the main topic, and they’re all linked together. This helps search engines understand what your website is about and makes it easier for users to find the information they’re looking for.


Backlinks (also known as inbound links) are all about getting relevant websites to link back to your website.

Backlinks are important for SEO because they are a sign of trust, and will help your website be viewed as more authoritative.

Links should be spread throughout your home page, main pages and blog posts. Lots of business owners make the mistake of sending links only to their home page when in reality you will see a bigger result if you spread the links throughout your pages.

You want to focus on getting natural, high-quality links. The inbound links that come to your website should come from relevant related industry sites. For example, a wedding photographer may have inbound links from a wedding venue or wedding florist,etc that would look natural.

The quality of the link is also more important than the quantity so don’t be tempted to spam your website with hundreds of low-quality links thinking that will work. It’s better to have fewer, high-quality related links than hundreds of low-quality links that aren’t a natural fit for your website.

You can get links by being on a podcast, guest blog, getting quoted in articles, or PR press links.

You can sign up for websites like HARO as a source and head over to Twitter to follow the #journorequest to pitch to be quoted as an expert source in news and print articles.

Getting links to your website doesn’t have to be stressful you can make it part of your existing marketing campaign and just build the links at a pace that suits you.


So let’s sum up how to use SEO to your advantage and grow your business and your sales!

  • Set SEO Goals.
  • See how Google Sees You.
  • Optimise your web pages.
  • Create amazing content.
  • Watch your traffic increase, your email list soar, your courses sell, and your sales rise!

I would love to know if you found this post useful? Pop a comment in the box below and let me know which parts you hope to implement in your own SEO campaign and I would love it if you can give this post a share!

Want a hand getting your SEO campaign off the ground? Why not get your copy of our FREE SEO checklist to help get you started!

If You Liked This Post please share to pinterest!
How To Use SEO To Your Advantage


I'm Marion an online marketing strategist from Scotland. I'm the founder of and co-founder of and I have also created various training courses and programmes. I love all things vintage and upcycled and spending time with my husband, 2 kids and crazy dog!

We Love Hearing Your Comments


Submit a Comment

Your email address will not be published. Required fields are marked *

Related Posts

15 Blog Post Ideas to Boost Your SEO

15 Blog Post Ideas to Boost Your SEO

15 Blog Post Ideas to Boost Your SEOIn today's digital landscape, SEO is essential for business growth, acting as the bridge between your brand and potential customers online. One of the best ways to improve the SEO of your website is with a blog! However, one of the...

The Benefits Of Niche Driven SEO

The Benefits Of Niche Driven SEO

The Benefits of Niche Driven SEOWhen it comes to growing your business online and gaining more visibility through SEO, it's safe to say that SEO strategies are not one-size-fits-all. Especially when targeting specific markets, for example the SEO strategy we created...